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PATIENT INFORMATION
Patient Information
Everything you need to know before your visit — from insurance and payment to forms and comfort options. We're here to make it easy.
YOUR FIRST VISIT
What to Expect at Your First Appointment
Your first visit is about getting to know you. We'll take the time to understand your medical and dental history, discuss your goals, and perform a comprehensive exam.
Digital X-Rays & 3D Imaging
— Advanced imaging for accurate diagnosis
Professional Cleaning
— Thorough cleaning tailored to your needs
Personalized Treatment Plan
— A roadmap designed just for you
Meet the Team & Milo
— Get comfortable with our office and therapy dog
Patient Forms
Save time — complete new patient forms ahead of your appointment. Our staff will provide access when you schedule.
DOWNLOAD FORMS

1+
We see patients starting at age 1
INSURANCE & PAYMENT
Flexible Payment Options
We are an out-of-network dental provider, focused on personalized care without insurance limitations deciding your treatment.
Out-of-Network Provider
We're not contracted with insurance companies or limited by their fee schedules. This means your treatment plan is based on what's best for you — not what insurance allows.
We File Claims for You
We submit dental insurance claims on your behalf so you can maximize your available benefits. Our team provides estimated coverage information before treatment.
Reasonable Fees
Our fees are very reasonable. We focus on creating treatment plans based on your individual needs, goals, and long-term oral health — not upselling procedures.
NO INSURANCE? NO PROBLEM.
The Smile Saver Plan
Our in-house membership plan makes preventive and routine dental care affordable for individuals and families without insurance. No waiting periods, no claim forms, no hassle.
What's Included
Annual membership — individual & family plans
2 comprehensive exams per year
2 professional cleanings per year
Necessary X-rays included
No deductibles
No annual maximums
Full year of coverage
15% off
most additional treatments
PAYMENT & FINANCING
Payment Methods
Payment is due at the time of service. We accept multiple forms of payment and offer financing for your convenience.
Accepted Payment
Visa
Mastercard
Discover
American Express
Apple Pay
Cash
Check
Financing Available
Monthly payment options with a simple application. Some patients qualify for 0% APR. 24/7 access to Cherry's self-serve portal.
Questions About Dental Financing?
If you have questions about payment options or would like to learn more, please contact our office at 585-461-1200. Our team is always happy to help.

COMFORT & ACCOMMODATIONS
Your Comfort Matters
We go beyond clinical care to make every patient feel safe, welcome, and at ease — no matter their age or needs.
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Sedation Dentistry
Nitrous oxide for patients with dental anxiety — stress-free, comfortable visits.

Pediatric Dentistry
Gentle, specialized care in our fun child-themed rooms.

Patients with Disabilities
LEND-trained expertise for compassionate, accessible care for every patient.

Milo the Therapy Dog
Our certified therapy dog is here for cuddles and comfort during your visit.
PLAN YOUR VISIT
Getting Here Is Easy
Conveniently located in Rochester, just minutes from Brighton, Pittsford, Penfield, Henrietta, and Fairport.
Our Location
1901 Lac De Ville Blvd Rochester, New York 14618
Communities
Office Hours
Monday:
7:30 AM – 5:00 PM
Tuesday:
7:30 AM – 5:00 PM
Wednesday:
7:30 AM – 5:00 PM
Thursday:
7:30 AM – 5:00 PM
Friday:
Closed
Saturday:
Closed
Sunday:
Closed
Phone
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